From a high-powered career in finance to a fabulous & innovative designer! Eda lights up any room she is in and has more energy then a team of athletes. She is a passionate, driven and talented woman who loves creating styles that are classic & feminine and have a sophisticated and modern edge.
As we know, the world is small and you never know how or who will open your next door. I met Eda when she was a Duke University Student and I was a guest speaker. She was intrigued by the speech (on reinventing a brand) and she never forgot her love for fashion and design as she climbed the ladder in financial banking. A few months ago a mutual friend re-introduced us and it was instant chemistry. We both share the same aesthetics and philosophy of fashionâ€¦.timeless, detailed and unique pieces that a woman of any age can wear today and cherish for many seasons to come. And I also love her three favorite homes.. New York, Paris and San Juan!
We had the Eda Lourdes Launch party at our boutique in Soho last week. What an eventâ€¦.Edaâ€™s following is growing rapidlyâ€¦family & friends (from NYC, Paris and PR!) supported her as new customers were introduced to her amazing fall 2014 line. From retro chic to modern and feminine, the looks inspire a mix of classic elegance and progressive styles. Think 30â€™s and 40â€™s and then mix that with urban 2014. Real art & beauty and affordable for all!
Here are some of our favorite pics from the event!
Enjoy and come visit us to see the full collection in person at Madonna & Co in Soho and if out of town.. see the edited collection online at madonnaandco.com.